The Roadmap

Find the one constraint holding you back.

Seventeen steps. One of them is your problem this quarter.

Start here

An hour, and it names one step.

Five statements a step, scored no / partly / yes. Saves as you go. Nothing leaves your browser until you ask for your result.

The Answer Is Already Inside Your Business, by Michael Hopper

The seventeen steps, by stage

Stage 1Reach

Can they find you?

Steps 1–6

  1. 1Your map listings
  2. 2Website
  3. 3Reviews
  4. 4Social / PR
  5. 5Advertising
  6. 6Conversion & measurement

Stage 2Insight

Do you know what's working?

Steps 7–13

  1. 7Pricing & margin
  2. 8Market position
  3. 9Sales forecasting
  4. 10Operational efficiency
  5. 11Supply chain indicators
  6. 12Financial & capital management
  7. 13Research & development

Stage 3Self-Sustaining

Does it run without you?

Steps 14–17

  1. 14Systems management
  2. 15What only one person knows
  3. 16Your largest constraint, worked continuously
  4. 17Everything above, maintained

The audit is the book's own, from The Answer Is Already Inside Your Business by Michael Hopper, and it is free whether or not you ever buy a copy.