The Google Business Profile Tune-Up: The Storefront on the Busiest Street in Town, Undusted Since You Opened.

More people will look at your Google Business Profile this month than will ever drive past your shop. The sample profile books 7.1 jobs a month — $26,561 a year, with direction requests and website clicks counted at zero — and still scores 10 out of 20 on the audit: no fresh photos, no posts, no booking link, holiday hours wrong.

How it works

• The 20-Point Audit — open your profile the way a customer sees it and answer twenty yes/no questions across the basics, the flesh (photos, description, tiles), and the pulse (posts, Q&A, messaging). Live score, blunt verdict: SHARP, DUSTY, or NEGLECTED
• What the Profile Is Worth — your Insights numbers priced at YOUR close rate and YOUR job value. No borrowed industry statistics, no vendor scare charts — the number is yours or it's nothing
• The 15-Minute Ritual — the one-time afternoon that fixes the zeros, then monthly: three phone photos from real jobs (fresh beats perfect), one post, the Q&A check, and holiday hours 60 days out. Plus what NOT to do: no keyword stuffing, no stock photos, and never buy "optimization" from a cold caller — everything they sell is on the audit tab, free

Built for

Contractors · restaurants · salons · auto shops · every local business whose real storefront is a search result.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Reviews are their own machine — this tune-up keeps everything around them sharp.