The Review Engine: Google Review Velocity & Value Calculator

Reviews are not luck. They are an ask rate times a conversion rate, and almost every local business runs that machine by accident. In the worked example, 45 good jobs a month asked 10% of the time produce 1.4 reviews. The same jobs, asked 90% of the time with a one-tap link, produce 12 — nine times the velocity, and a 133-review gap that closes in fourteen months instead of never.

How it works

• The Velocity — your jobs, your honest current ask rate, the competitor you're chasing → reviews per month now vs with the system, and the month you overtake
• The Value — no junk statistics: your conservative estimate of extra customers, priced at your margin and repeat rate, with the half-strength case shown beside it. The sample's modest estimate is worth $12,338 a year
• The Ask Kit — the cue (the customer's own thanks), the spoken ask, the exact text message with the direct link (the one-tap detail is most of the conversion rate), the QR leave-behind, reply templates for five stars and for one — and the never-buy, never-gate, never-fake rules that keep your profile safe

Built for

Trades and home services · salons and studios · restaurants and cafes · auto repair · anyone whose next customer reads reviews before calling — which is everyone.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Every rate editable — replace the defaults with your own results after sixty days.