The Lead Ledger: Real Estate Lead-Source ROI

Agents track GCI and let the cost of producing it blur — especially the hours. This ledger prices every lead source honestly: your cash AND your time, valued at the rate your year actually needs. Because the $150 open house that eats twelve hours was never $150.

How it works

• The Source Ledger — spend, hours and closings per source → all-in annual cost, cost per closing, GCI returned per dollar in, and a plain verdict: DOUBLE DOWN, KEEP, FIX OR DROP, or DROP
• The Reallocation — the move priced before you make it: freed hours poured into your winner at its real hours-per-closing rate, minus the closings the dropped sources produced, plus the spend recovered. The sample move is worth +$36,480 a year
• Double Down & Drop — the 90-day sphere system with the once-a-year word-for-word ask, how to leave a lead vendor with a sentence instead of a meeting, and the three-source floor that keeps one algorithm change from ending your year

Built for

Solo agents and new licensees · teams auditing the lead budget · anyone paying for portal leads on faith · loan officers running the same math.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Twelve source rows, all thresholds visible.