The Neighborhood Mailer Math: Don't Mail the Town. Mail the Nine Houses Watching Your Truck.

Five thousand cold postcards cost $2,370 all-in, pull 25 calls at an honest half-percent, close 8.75 jobs, and net $1,721 — a real result that would lose money at a 0.35% response. The 480 cards mailed around your own finished jobs cost $312, pull a 4.5% response because the card names the street, and net $4,737 a month. Same town, same trade: $28.89 to buy a customer instead of $270.86.

How it works

• The Mass Mailer — your true all-in cost per piece (print, postage, list — not just the printer's invoice), your response and close rates, and the number almost nobody computes: what the campaign actually netted after the work was done
• The Neighbor Drop — the same arithmetic on the forty houses around every completed job, with the multiple computed: how many times cheaper one customer costs when the card is relevant
• The Rules — name the street; one offer, one action, one tracked number; mail within a week while the truck is still a memory; three touches before you judge anything; the seasonal angle that sounds like a favor instead of an ad; and the six things never to mail

Built for

Plumbers · HVAC · roofers · landscapers · cleaners · realtors farming a neighborhood — anyone whose next customer lives near their last one.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Response rates in the sample are the sample's own — measure yours; they're the only ones that matter.