The Before & After Photo System: You Produce Proof Every Day and Throw 85% of It Away.

The sample crew finishes 26 jobs a month and photographs four. That's 264 before-and-after pairs a year, unmade, by a business that then pays for ads. The feed isn't empty because nothing happens; it's empty because nobody presses the button.

How it works

• The Capture Rate — your jobs against your photos, the pairs lost per year, and the honest value of ONE use: three matched pairs attached to every estimate, at a conservative five-point close lift, is one extra job a month — $10,200 a year. Profile photos, posts, and email content ride free on top
• The Photo Log — one row per job: before, after, consent, posted, quote pack. The capture rate computes live and the misses get names, which is the only reason misses ever get fixed
• The Crew System — whose job the photo is (the tech who closes the job), when it happens (before the tools come out; after cleanup — once work starts, the before is gone forever), the 10-second checklist, the work-order consent line, the Friday fifteen that routes the week's best pairs, and the proof pack that closes estimates

Built for

Plumbers · landscapers · cleaners · remodelers · painters · detailers — every trade whose work looks better than its marketing.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Consent wording is a starting point, not legal advice — have your attorney bless the line for your state.