The Sign: Is a $10,000 Sign Worth It?

The sign company says it pays for itself. Here's the number your front desk can actually check.

A traffic count is not customers. The same commuters pass forty times a year. This workbook turns vehicles into people, runs them through a funnel you set — who notices, who ever needs what you sell, who comes in within the year — and values a new customer over the years they stay. Then it spreads the sign over its life and answers the question three ways: what it nets per year, how many months until it has paid for itself, and the one that matters — how many new customers a month the sign has to bring to break even.

The sample. A $9,500 sign on a 14,000-vehicle road: 123 new customers a year worth $129 each, $14,100 net, 8.3 months payback — and a break-even of 1.1 new customers a month. The shop already hears "I saw the sign" four times a month.

How wrong can you be? Five funnels side by side, from 1% to 8% coming in, each with net, payback and a status — so you know the guess can be a third as good and the sign still pays.

The dashboard grades it — payback, expected customers against break-even, cost per customer against what ads cost you, what the front desk already says, the funnel guess, cash against your floor, the sign against what it brings, the years you are leaning on — HEALTHY, WATCH or ALERT, with a chart. One portrait page.

Built for

Tire and auto shops · restaurants and cafés · salons · clinics · garden centers · furniture and mattress · storage · any business on a road with a count.

What you get

One .xlsx file, five tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no add-ins, no subscription. A realistic sample is loaded so you see every color of the grading before you type over it.