Launch the SKU: Product Launch Break-Even Calculator

The spreadsheet you are about to not make is the one that says: this purchase order puts $4,900 of cash at risk, it breaks even at 53% sell-through, and if the launch goes the way launches usually go — most at full price, some on clearance, some never — you make $2,066. This workbook is that spreadsheet, for every SKU you ever consider.

How it works

• Landed cost per unit — quote + freight + duty + packaging, the number the unit really costs on your shelf
• Cash at risk — the whole cheque: PO plus photography, samples and setup, everything spent before the first sale
• Contribution per sale after platform fees (default: the weighted 15.29% Etsy figure) and an honest per-unit ad number
• Break-even sell-through — the share of the order that must sell to get your cash back; above 70%, the MOQ is too big for the bet
• Five scenarios from sold-out to flop, with clearance priced properly (fees yes, ads no) — and the test that matters: does the SKU survive an ordinary outcome?
• The Rules — how to negotiate the MOQ down, why a 50-unit test batch at worse cost beats 500 at a good one, and the clearance trigger to set before launch

Built for

Etsy, Amazon and Shopify sellers ordering inventory · makers moving from made-to-order to batches · anyone with a supplier quote open and a deposit request pending.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Duplicate the file per SKU — it is the pre-flight checklist for every order you place.