The Price Book Builder: Flat-Rate Prices From Your Real Costs, Not Your Nerve

Prices invented on the spot, in front of the customer, run on nerve — and nerve discounts. The book runs on arithmetic: your tech bills 5.5 of 8 hours, so the $28 wage really costs $54.98 per earning hour; add the truck and the office and the true cost is $102.68. The shop billing $95 "because that's the going rate" is quietly paying customers for the privilege.

How it works

• The Cost Engine — loaded wage, honest billable hours, truck and office overhead → your true cost per billable hour and the rate your margin actually requires. This number is the foundation; everything else is multiplication
• The Price Book — twelve common tasks, hours and parts in, flat prices out — live formulas, so the quarterly update reprices the whole book in one edit. Prices set in the office, in daylight; the field just reads
• Good-Better-Best — the water heater page: $1,477 / $1,962 / $3,738. Presented as three options, a quarter of customers step up. Nobody sold them anything; they chose
• The Ritual — presenting the book so the price reads as THE price; the "too expensive" script that lets you lose price-shoppers on purpose, at a price that was right, instead of winning them at one that was wrong

Built for

Plumbers (the sample) · HVAC · electricians · handymen · any trade still doing arithmetic in front of an audience.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription — unlike every other price book on the market.