The Quote Follow-Up Machine: The Ladder That Closes What Silence Kills

You drove out, measured, priced it, wrote it up — the quote cost you real hours. Then it got sent once, and silence did the rest. A single-touch quote closes around 18%. The same quote, followed up three times, closes around 42%. Same price. The difference is showing up.

How it works

• The Quote Board — every quote computes its own next touch (day 2, day 5, day 10) and flags itself CLOSE OR KILL at day 21. The board totals what's open and what's going stale — the sample has $16,100 quietly dying
• The Follow-Up Math — at 25 quotes a month averaging $1,400, lifting your blended close from 22% to 38% is four extra wins: $5,600 a month, $67,200 a year, for about six hours of follow-up — $896 an hour, the best rate in the building
• The Ladder — four touches, word for word: the day-2 arrival check, the day-5 "bring something new" (never "just checking in"), the day-10 direct ask with the easy no, and the day-21 goodbye note — half its replies are "wait, we want it"

Built for

Anyone who writes quotes and waits: HVAC · plumbing · electrical · roofing · remodelers · landscapers · any shop where "I sent it, haven't heard back" is a normal sentence.

What you get

One .xlsx file, four tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Ladder days, rates and scripts all yours to edit.