The Wholesale Line Sheet: Pricing Ladder & Buyer-Ready Sheet

Price your wholesale line down from your Etsy price and you'll discover, one purchase order too late, that you're paying shops to sell your work. This workbook prices upward instead: materials, your minutes at a real rate, overhead → true cost → wholesale → MSRP — then checks every product against the price you know the shelf will bear.

How it works

• The Ladder — fifteen SKUs with a three-way verdict each: WHOLESALE-READY, OK at a 2.0× shop, or DIRECT-ONLY (which isn't failure — it's the 55-minute sculpted piece earning its full margin on your own site)
• The Order Floor — what processing one PO really costs you → the opening minimum ($400 in the sample) and reorder minimum that keep every order worth packing, plus the sentence that makes minimums land without argument
• The Line Sheet — the buyer-facing page, generated from the ladder by formula: reprice once, and the sheet, the case totals and the footer terms all follow. Print to PDF, attach, send
• Terms & The Pitch — 50% deposit on first orders (you don't extend credit to strangers), the four-sentence pitch email built on two things you genuinely noticed in their shop, the single graceful follow-up, and the annual price-raise sentence

Built for

Candle, soap and skincare makers · jewelry and ceramics · bakers and food producers · anyone whose next step is shelves that aren't their own.

What you get

One .xlsx file, five tabs, instant download. Excel, Google Sheets, Apple Numbers, LibreOffice. No macros, no subscription. Multipliers, rates and case packs all editable.