Monthly reports
The same month, at four prices.
One invented client, one June, four engagements. Most agencies describe their tiers. This shows you the actual document each one produces, so you can decide whether the step up is worth it before you pay for it.
| What you get | Foundation$150/mo | Insight$1,500/mo | Reach$1,500/mo | Partner$3,000/mo |
|---|---|---|---|---|
| Everything starts here | ||||
| Professional website — SEO, clear calls to action, security | ✓ | ✓ | ✓ | ✓ |
| Google Business Profile, set up and optimized | ✓ | ✓ | ✓ | ✓ |
| Hosting, security and up to an hour of edits each month | ✓ | ✓ | ✓ | ✓ |
| This monthly performance report | ✓ | ✓ | ✓ | ✓ |
| A live performance dashboard — leads, sources, Google visibility, reputation | ✓ | ✓ | ✓ | ✓ |
| The analyst function | ||||
| Market research — your market, sized and mapped | — | ✓ | — | ✓ |
| Competitive analysis — where you actually stand | — | ✓ | — | ✓ |
| Pricing analysis — where you're leaving money on the table | — | ✓ | — | ✓ |
| Your dashboard reviewed with you every month, not just published | — | ✓ | — | ✓ |
| The marketing function | ||||
| Reviews and reputation — collected, monitored and answered | — | — | ✓ | ✓ |
| Social media — 12 posts a month, written and posted for you | — | — | ✓ | ✓ |
| Email marketing — 2 campaigns a month to your list | — | — | ✓ | ✓ |
| Campaign performance reporting | — | — | ✓ | ✓ |
| Partner only | ||||
| A customized company dashboard — revenue, gross margin, net profit, backlog | — | — | — | ✓ |
| A 2-hour strategy session with Michael every month | — | — | — | ✓ |
| Priority turnaround on requests | — | — | — | ✓ |
| The same month, written up at each tier | Read it | Read it | Read it | Read it |
| To start | $500 to start | $1,500 to start | $1,500 to start | $3,000 to start |
The reports themselves
Open any of them.
Same client, same June. The only thing that changes between them is the engagement.
Foundation · $150/month
Read the Foundation report
Website and Google profile kept current, a dashboard, and a report that states what it can’t tell you as plainly as what it can.
Insight · $1,500/month
Read the Insight report
Adds the analyst function — competitive position and a pricing finding worth $42,480 a year.
Reach · $1,500/month
Read the Reach report
Adds the marketing function — reviews answered, twelve posts, two campaigns and what they produced.
Partner · $3,000/month
Read the Partner report
Both functions, the company dashboard, and two hours of strategy every month.
How to read this without overthinking it
Foundation is a web presence that stays current. Website, Google profile, a dashboard and a monthly report. If what you need is to stop being invisible and start being findable, this is the whole job and the rest is unnecessary.
Insight and Reach cost the same and answer different questions. Insight tells you what your market, your competitors and your pricing are doing. Reach goes and gets you in front of people. If you already know what to say and just need it said consistently, take Reach. If you are not sure the offer or the price is right, Reach will simply amplify the wrong thing — take Insight.
Partner is both, plus the part neither can do alone. It includes the company dashboard, which is the only place marketing activity gets connected to revenue and margin, because it is the only tier with access to the job and accounting data. That is also why it comes with two hours a month of someone actually sitting down with you.
If none of it fits, say so on the call and we will tell you straight. A client who buys the wrong tier churns in six months, which is worse for us than the one they did not buy.
Data with integrity makes the best decisions
Not sure which one you are?
Twenty minutes on a call and we will tell you which tier fits — including if the answer is none of them yet.
Book a free call